Fresh Murals Co. was commissioned by Mcdonalds and NicheBrasil partnering with Vinewood Studios Ltd to create a short video for Mcdonalds new Quattro Formaggi burger.
The brief was to work with the concept of Say Cheese to create a short video which drew attention to their new burger the Quattro Formaggi and included an appetite appeal element.
“Cheese has always made people smile. And now it will do it four times more.Your video should explore the fact that cheese has always made and continues to make people smile. Everyone loves cheese and the combination of the four cheeses brings much more flavour to the sandwich. That’s the starting point for this content.”
It took us 4 weeks to create this video in which time we went through a design process to present different concepts, building a set , then the filming and production and finally the editing and post production.
We used a range of industry standard software tools to aid in the design and production.
Our initial concepts focused mainly on a hip hop style character accompanied by the phrase Say Cheese in a graffiti style.
We also explored the possible idea of using neon which is often used in signs and produces an unmistakable bright reddish-orange light. After further discussions with the client they referred us to our work with Coca Cola and we suggested to do an indoor shoot which would hero the burger in a clean and professional manner.
Our creative direction reading the brief took this as a key direction to focus on the cheese and smile message. The concept used in the video focuses mainly on painting the Quattro Fromaggio burger on a large scale in a photo realistic style. This was accompanied by a short section of stop frame animation where we painted the lettering Say Cheese and a smiley face which eats the Emmental, Mozzarella, Parmesan and melted cheddar cheese.
For this project we used mainly spraypaint as the paint medium but this was worked into with acrylic and paintbrushes to achieve the level of detail needed to give the illusion of a photo realistic burger.
We see an artist standing at a blank canvas white wall getting ready paint.
We then see the artist paint the word “Say Cheese” very quickly and a Smile face under the text like an icon to press.
We then see the artist press the Smile Face icon which glows a little and smiles more to show interaction and the four cheeses magically appear to the right hand side in a stack or grouped together.
The cheeses disappear into the mouth of the smiley face.
We then see the artist paint the real sandwich in photo real fashion
The artist simply slides away and we are left with the sandwich as the final shot.
We are very happy with the final product it was well received by our clients and people have responded very well on the social media platforms. At the time of writing the video has recieved 686k veiws and 2.3k likes .
We hope you’ve enjoyed seeing the process behind the creation of this video.
For any further information regarding this project or general enquiries, get in touch with James at Fresh Murals Co.